Needing flexibility for multiple mediums, designs and placements we shot everything with this in mind so that we could create endless combinations later in post production.
the marble texture was useful for the flat lay images in giving it an authentic & homemade aesthetic. to compliment the 45 degree angle shots we utilised a clean white timber backdrop.
tasked with bringing a more youthful and playful feel to the movenpick brand in Australian and new zealand, we drew on source imagery from the most popular dessert and ice cream images on social media channels like instagram.
a consistent look for all stores was crucial to successfully delivering the rebrand.